What kind of media institution might distribute your media product and why?
The production company
have a vital role when it comes to making films. For example they
are generally responsible for providing the funds for making the film and
actually producing the film. Their role is to create the idea of the
film, shoot all the footage and then edit the footage to create the
finished film. The companies however, do usually have people in the crew
who will specialise and help in things like writing the script and
editing the footage together. They will then usually pass over to a
distribution company to to advertise and promote the finished film.
There are many different ways in which production companies raise the funds for creating and making a film. One way is that there are a number of charities which help to fund the production stage of new films eg the National Lottery has a branch which does this in Britain. Also there is the option of gaining independent investors along with companies who may be interested in product placement within the film thus getting their brand out there and known for a wider audience. This is called cross promotion and it is where 2 or more companies come together to promote each other, for example in The Green Lantern they teamed up with Mountain Dew in the USA to make it the drink of the film. As well as these two options there is the option that once the film has been finished you can take it and screen it at different film festivals, which could help to raise more funds.
There are many different ways in which production companies raise the funds for creating and making a film. One way is that there are a number of charities which help to fund the production stage of new films eg the National Lottery has a branch which does this in Britain. Also there is the option of gaining independent investors along with companies who may be interested in product placement within the film thus getting their brand out there and known for a wider audience. This is called cross promotion and it is where 2 or more companies come together to promote each other, for example in The Green Lantern they teamed up with Mountain Dew in the USA to make it the drink of the film. As well as these two options there is the option that once the film has been finished you can take it and screen it at different film festivals, which could help to raise more funds.
A couple of examples of films distributed by Universal are the Bourne films and also Smoking Aces.
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