Post 12.4: Question 4

Who would be the audience for your media product?

 What we really want is to bring together our fragmented audience so we can reach the maximum amount of people, while still staying within the conventions of a thriller. 

The harder audience we found was the female side. We reached out to them by using the love story between Carlson and the struggle to find his daughter. However the film is likely to appeal mainly to males, as it throws our audience through an adrenalin fuelled roller coaster. 

With a male dominated audience we expect our film to do well in the box office however the film may be damaged by the lack of female themes, on the other hand our film can be successful if it becomes known as a "date movie". Our film is primarily aimed at young adults aged 16 to 24, who are seen to be the main cinema going demographic.

Another audience that would be beneficial for us to appeal to is the modern day console gamer. They would be a good audience to generate interest with because they are into high adrenaline and fast paced games such as the Call of Duty and Battlefield games which sell in millions and send gamers on a massive thrill ride. This is something that we would be attempting to emulate in our film and also something that I think we sucessfully started to delve into and explore in our opening sequence, with the fast editing and exciting music.

If our film went into full length production we would also market it through social networking sites such as Twitter and Facebook. As technology develops our generation follows social networking in a very active way, which makes it a great tool to connect with the younger audience we wish to attract.

To conclude our film is targeted towards the male audience however we want to use the males to pull in as much of a female audience as possible.