Post 12.5: Question 5

How did you attract/address your audience?

To address our target audience we used several tactics. The first one was that we wanted to keep the mise-en-scene exciting throughout. To accomplish this we used prop guns of all shapes and sizes. This was good because it would have appealed to the teenagers of our target audience, who play video games and become enthused at the idea of a film featuring lots of different guns. This also applies to the setting and costuming as well because they are both places and clothes that most people can identify with and see on a daily basis.

Another thing that we did so that we could attract an audience was that we created a story around a fantastic, but based in real life character that people can aspire to be. For most boys, growing up and watching James Bond made them wish that they could be just like him, with the gadgets, the fast cars and the women. We wanted to get across a similar vibe whilst at the same time giving him something to fight for with his detachment from his daughter. This also aims towards the older members of our audience who maybe have children of their own and can therefore sympathise a lot better with Carlson. 

When we came to doing our audience feedback we chose to pick 4 17 to 18 year old males (our primary demographic) and one 18 year old girl who we were interested on her reaction from the film because she wasn't the target audience. They all seemed to overall enjoy the opening, including the girl and came across as though they would put down money on a similar product.

When it comes down to choosing a target BBFC rating the optimal one would probably be 15 and over. This is because our primary demographic of 16 to 25 year olds would be more drawn to it as its not too light or heavy on adult content. However we could also aim towards a 12a rating if we wanted to open it up to a larger audience and cut down on the adult content, or on the other hand aim for an 18 rating and go full on with the adult content whilst possibly restricting the audience.

Though on the whole i feel that 15 is probably the best for Dispatch.